This section will cover how to achieve high-quality product photography and on-brand content.1
This type of prompting is especially useful for creative photographers and marketers and can be used by many organizations including direct-to-consumer and consumer-packaged-goods brands.
We will provide a framework for generating any product marketing photos. To do so, we will employ a two-step process for creating optimized brand marketing content:
- Generating the background image
- Generating the main product image
The key to this framework will be additive prompting and the ability to create prompts that are modular and reusable.
To help illustrate this framework, let's walk-through the example of developing a shot for a new futuristic basketball sneaker release.
Generating Background Images
The first step of generating our optimal shot will be making a compelling background to overlay the featured product on. Here the goal is to create a high-quality image that provides solid color contrast for our product and isn't too busy.
The prompting template for these types of background images will be:
In our case, since we are designing basketball sneakers let's generate a close-up of an epic-looking basketball court. Here's what that looks like:
We'll also add the Midjourney parameters
which forces the generation to follow the prompt relatively closely while still allowing some artistic freedom.
When we run this prompt through our system we get the following background:
This is a good start!
Generating the Main Product Image
Now we'll create our main featured product: futuristic Nike basketball sneakers. We will want to get a solid close-up of our sneakers. Further we will seek to generate the sneakers on a clear background so it is easy to overlay the product onto our background.
The prompting template for these featured product images will be:
When applied to our basketball sneakers this looks like:
It's important to add a good collection of shot type and style descriptors, emphasizing the image quality and the level of detail/angle of the shot.
Again we'll also add the Midjourney parameters
When we run this prompt through our system we get the following product image:
Putting it Together
Practice: Futuristic Smartphone Prompts
Create a product image for a futuristic smartphone concept. Remember to break the task up into prompting an appropriate background image and then prompting the main featured product.
Main Product Image
Putting it Together
Share Your Results
Join us at X, with the hashtag #PromptingForArtists to share your results, queries, or comments.
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